If you don't measure the impact of your PR strategy, how can you be sure that your efforts are worthwhile? Measurement is vital to assessing the impact of a PR campaign in sufficient detail to allow you to optimize your strategy.
Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?
![How To Measure Your PR [Free eBook]](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/tq4wcahkf1h62vgibyhq)
Without measuring your PR, it's impossible to assess the impact and success of your efforts and optimise accordingly.
![[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/avuimlhl3zmpsg02odem)
Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.
You might have noticed we've changed the tab "Network" to "Contacts". But that's not all that's new...
![[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/yslrgtjo3c0xzsg1xidh)
Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!
Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.
Today, getting attention for your brand involves more than sending out a dry press release. You need to create an engaging story to capture the attention of social media users and influencers. Let's take a look at the key steps involved in choosing a good story, creating an impactful narrative around it, and publishing in a way that ensures it receives as much attention as it truly deserves.
All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.
Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.
Whether it be a) evaluating success, b) attending to a crisis over a misjudged campaign or c) trying to get closer to your target demographic and what they really think, media monitoring is becoming essential in today's digital world. But remember, effective communication starts with listening.
If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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