Edelman, CNBC and Stroke Association share their insights on content creation
At a Mynewsdesk event for PR professionals last week, top speakers from Edelman, CNBC and Stroke Association gave their thoughts on how to create compelling content. Here we summarise some of the key points.
Starting the evening’s presentations was Edelman’s head of influencer Philip Trippenbach, who gave the audience an inside view of Edelman’s content creation processes as part of its integra