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New report: an uncertain world puts great demands on those working in PR and communication

New report: an uncertain world puts great demands on those working in PR and communication

The requirements for clear communication increase when the world becomes uncertain. According to a new report from Mynewsdesk, in which 450 communicators were interviewed, it is clear that 63% feel that PR and communication have become more important in their organisations due to recent events in the world, such as the war in Ukraine, inflation, and the pandemic.

The Mynewsdesk tool: now offering AI

The Mynewsdesk tool: now offering AI

Mynewsdesk, the Swedish one-stop solution for PR and communications, is launching “Content AI” – a service that simplifies and automates the process of creating high-quality content. The new product, which is based on OpenAI technology, is part of a more significant investment in AI that Mynewsdesk is currently making.

Why a PR push during Christmas is an excellent idea

Why a PR push during Christmas is an excellent idea

Christmas is here, a time to spend with your family and get into the festive spirit. Due to the holiday, many businesses tend to slow down even though this is the perfect time to get your audience's attention. Let us tell you why!

The glorious madness of the work of a communicator

The glorious madness of the work of a communicator

As I sat down to reflect on Mynewsday 2022, I struggled to summarize. We had such a gloriously wide range of topics and addressed so many specific, in-depth, and sometimes existential questions. How on earth would I compose a coherent reflection on all that?

How AI will transform the way we work with PR and communication

How AI will transform the way we work with PR and communication

Mynewsdesk believes that AI will help both press officers and journalists with their day-to-day work in the near future. We are constantly striving to make PR and communication work both smarter and more effective, and we’ve been implementing AI in our tool for quite some time now. Would you have known that this text is written by AI?

Communicating successfully requires more than communication

Communicating successfully requires more than communication

To cut through the clutter of today, fully data-driven insights, smarter analysis, martech tools and creative ways of conveying information and message are crucial for brands. Yet, a recently presented martech report of 2022 shows that Sweden, surprisingly, has fallen behind in martech maturity compared to the rest of Europe. How do you secure to meet the needs of tomorrow?

How Fuldkornspartnerskabet succeeded in increasing their media mentions by 46%

How Fuldkornspartnerskabet succeeded in increasing their media mentions by 46%

2022 has been highlighted by shocking headlines such as unreal declarations of war, rising food and electricity prices and high-interest rates that have captured much of society's attention. Big news like this makes it challenging for others who want to get a spot in the public media to get picked up, and yet Fuldkornspartnerskabet managed to increase its mentions by 46% this year compared to last

Keke Rahnasto, Product Manager Mynewsdesk

Are you writing for robots or humans?

If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
But have you ever asked yourself how a journalist has the time to go through hundreds of press releases per day, pick out the most interesting ones, create an angle that fits their readers, then write the articles and finally pu

Here is what's new in your Mynewsdesk product

Here is what's new in your Mynewsdesk product

At Mynewsdesk we continuously work hard to deliver the best all-in-one PR tool on the market. We are proud to share our long list of product improvements accomplished in the past couple of months.

Louise Barnekow, CEO Mynewsdesk

A Swedish company is using AI to measure emotions in news about Swedish politics

It is election year in Sweden, and the media is filled with news articles about the eight major parties as well as individual politicians. Leading up to the election, Mynewsdesk, a Swedish company specialising in communications technology, has used AI to find out which emotions are hidden in the news reporting.

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com