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What's the purpose of purposeful PR?

What's the purpose of purposeful PR?

Never before have brands communicated so much about sustainability and purpose. And never so poorly. Consumers have never been more confused about what is actually what in brands sustainability communication.* The term purpose driven is used to the extent of losing its own purpose. So is there any reason to keep going?

The expert jury for Mynewsdesk's Nordic PR Awards 2023 consist of (from top left) Hilde Tunge, Hampus Knutsson, Tale Olivia Henningsen, Matilda Wiechel, Jesper Anderssen, Adam Karseland, Åsa Blomberg and Matilda Adelborg.

This is the jury for Mynewsdesk’s Nordic PR Awards 2023

Mynewsdesk is thrilled to announce the members of the expert jury panel for this year’s Nordic PR Awards. The awards aim to recognize and honor companies for their exceptional PR and communication efforts and results.

Mynewsdesk Unleashes AI Writing for All Storytellers

Mynewsdesk Unleashes AI Writing for All Storytellers

Mynewsdesk, the leading provider of an all-in-one digital PR solution, is taking another step forward in giving communicators and PR professionals a helping hand in their pursuit of creating that perfect narrative, as they add another AI text draft to fit all of your stories.

Daniel Jonsson, Chief Analytics & Strategy Officer at Mynewsdesk

Mynewsdesk’s Approach to Trustworthy and Ethical AI

At Mynewsdesk, we're all about empowering our PR tech SaaS platform with the help of artificial intelligence (AI). But we also know that using AI comes with a great responsibility. So, we're here to share our approach to making sure our AI practices are trustworthy, ethical, and beneficial to everyone involved. Here are 7 principles that we strive to live by when working with AI technology.

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com